6th China International Consumer Products Expo Concludes with Record-Breaking Achievements

The 6th China International Consumer Products Expo (CICPE), a six-day event, drew to a close in Haikou, Hainan Province, on April 18. With record highs in total visitor numbers, single-day attendance, exhibition area and the proportion of international exhibits, the expo has vividly demonstrated the strong vitality and opening-up appeal of China’s consumer market amid the country’s steady shift towards a consumption-driven growth model.

This year’s expo achieved remarkable breakthroughs in scale and internationalization. Boasting a total exhibition area of 143,000 square meters, an increase of 13,000 square meters from the previous edition, it attracted 3,413 premium consumer brands from 67 countries and regions. The proportion of international exhibits reached 65%, a 20-percentage-point rise compared with last year, reflecting its growing global influence.

Public enthusiasm for the expo was overwhelming. Official statistics showed that the total number of visitors exceeded 340,000, with over 60,000 people entering the main venue on April 18 alone. Both figures set new records, underscoring the strong public interest in global consumer products and China’s vibrant consumption market.

The expo facilitated fruitful supply-demand matchmaking, a key focus of this year’s event. For the first time, a Buyer Service Center was established, alongside an online supply-demand docking platform to achieve precise matching between exhibitors and purchasers. A total of 67 key events were held, including 11 official activities such as the opening ceremony of the 6th CICPE and the 2026 “Shopping in China” International Consumption Season, as well as 56 supporting events like the 2026 Global Procurement and Supply Chain Exchange Conference.

“Debut economy” emerged as the most striking feature of this year’s expo, aligning with the global consumption trend of pursuing “new, unique, special and cool” products. A total of 386 new products were released during the event, with 44 launch events across 5 themed sessions showcasing 277 series of new products. These debuts not only enriched China’s high-end consumer market but also reflected the innovative vitality of global brands.

Sheng Qiuping, Vice Minister of Commerce, stated that the CICPE would be fully utilized to promote policies on Hainan Free Trade Port’s full customs closure, enhancing its reputation and influence to build an internationally influential international tourism and consumption center. Estée Lauder Group’s President of Asia Pacific and Global Travel Retail, Gautam Mukherjee, expressed optimism about the Hainan market, noting the group’s expanding retail footprint in the region.

Global Times reported that over 65,000 professional purchasers attended the expo, including nearly 1,800 overseas buyers. China Daily noted that more than 70 leading enterprises had decided to settle in Hainan after participating in the expo. China.org.cn added that Canada, the guest country of honor, sent its largest-ever delegation, with around 40 companies covering cosmetics, agricultural products and health products.