Shandong Zaozhuang Infrastructure Investment Group Revitalizes Idle Assets for High-Quality Development

Shandong Zaozhuang Infrastructure Investment and Development Group Co., Ltd. (hereinafter referred to as Shandong Zaofa Group) has been focusing on revitalizing inefficient and idle assets through diversified efforts, exploring a new path for activating state-owned assets and laying a solid foundation for its transformation and high-quality development during the 15th Five-Year Plan period, China Economic Net reported.

To ensure clear accounts of existing assets, the group has adopted refined management measures. It has set up a special working group composed of more than 10 backbones to conduct a comprehensive investigation of idle assets, establishing an electronic ledger with “one asset, one file” to ensure clear fundamentals, detailed information and complete data.

Based on the nature, current status and causes of idleness of assets, the group has formulated classified revitalization roadmaps, clarifying specific measures, solutions to legacy issues and completion time limits. It has explored “one policy for one location” and “one policy for one store” to find the optimal way to revitalize assets. To address long-standing pain points, the group has rationalized property rights in accordance with laws and regulations, handling 50 real estate ownership certificates and solving key bottleneck problems.

Li Wei, general manager of Shandong Zaofa Group, said that industrialized operation is the key to turning inefficient assets into valuable resources. “We adhere to the integration of asset revitalization and industrial development, maximizing the value of idle assets while serving people’s livelihood and promoting regional development,” he stated.

Through the “revitalization + industry” model, the group has promoted efficiency and value increment. It has transformed idle commercial stores into community canteens, serving more than 60,000 residents in total. It has upgraded the commercial area of the New City Culture and Sports Center, introducing more than 70 formats including Xinhua Bookstore. The former radio and television building in the old city has been used to attract a well-known hotel through market-oriented means, which is expected to generate more than 69 million yuan in total income.

Relying on the Financial Building, the group has built a characteristic business district, where many brand formats have signed contracts and more than 20 units have reached intention to settle in. Adopting the “revitalization + renovation” model to enrich asset functions, it has transformed 332 existing commercial housing units into rentable and salable talent apartments, achieving a 100% occupancy rate. China Net noted that such talent apartment projects usually focus on building a 15-minute high-quality living circle to better meet the needs of talents.

Shandong Zaofa Group will continue to consolidate the results of state-owned asset revitalization, adhere to the joint efforts of refined management, market-oriented operation and industrialized operation, continuously improve asset efficiency and service capacity, activate development momentum with practical measures, and fully promote the steady and long-term high-quality development of the enterprise.