Changhong Shines at CES 2026 with AI Innovation and Oriental Wisdom, Boosting Chinese Brands Going Global

Local time January 6th, the Consumer Electronics Show 2026 (CES 2026) officially kicked off in Las Vegas, USA. As a "weather vane" of the global technology industry, this year’s show attracted tech enterprises from over 150 countries and regions, including Changhong. With AI innovation as the core and Oriental wisdom as its feature, Changhong participated in the exhibition with innovative products such as panda-themed AI home appliances, 100-inch healing AI TV, AI Air Manager 360° air conditioner, full-space fresh-keeping refrigerator and AI washing and drying set. Its integrated innovation of "AI technology + Oriental wisdom" has made it an important force driving Chinese brands to go global.

AI Empowers Emotional Upgrade of Home Appliances

Changhong’s panda-themed AI home appliances, which deeply integrate Oriental wisdom, are undoubtedly a bright "cultural card" at this year’s exhibition. As the hometown of giant pandas and the birthplace of Changhong, Sichuan’s ecological and cultural genes are deeply integrated into product design.

The AI TV is equipped with the anthropomorphic intelligent agent "Panda Xiaobai", and its 24-hour full-scene companion system can jump to the "Panda Paradise" with one click, presenting real-time healing pictures of pandas eating bamboo and playing, condensing the Sichuan bamboo forest ecology into the interactive interface. The AI refrigerator innovatively applies AI cloud moisture retention technology to simulate the humid environment of panda habitats, keeping fruits and vegetables crisp for 7 days, just like creating a "fresh bamboo preservation cabin" for ingredients. The AI air conditioner integrates temperature and humidity data from Wolong Nature Reserve, restoring the cool bamboo stream experience through "AI adaptive technology". The AI washing machine simulates the flexible posture of panda cubs rubbing bamboo leaves with its cleaning technology, interpreting efficient washing and care with the natural philosophy of "kneading, beating and rinsing".

This design concept of "technology carrying culture" endows Changhong’s AI home appliances with both recognition and emotional resonance at the global exhibition, which also conforms to the advanced logic of "from Made in China to cultural and emotional resonance" in recent years.

In terms of technological strength, Changhong also shows the innovation height of China’s home appliance industry. The industry’s first 100-inch healing AI TV—Changhong Zhuiguang 100Q10Air—achieves a "wall-like painting" visual effect with a 4cm ultra-thin body, and its black crystal wide-angle shadowless screen Pro solves the pain points of screen reflection and reflection.

The through-type diffuse reflection AI light wing, with 120° ultra-wide angle light emission on both sides and 352 independent dimming chips, can evenly compensate ambient light, making users’ eyes less tired even when watching dramas for a long time. In addition, the light rhythm and color can even rhythm in real time with sound, creating a customized atmosphere for life scenarios such as friend gatherings and other important moments, full of a sense of ritual.

Its full-dimensional dimming Mini LED picture quality presents clear details of high-speed moving images and restores the original color of the picture. Equipped with the national-recorded AI large model "Changhong Yunfan", it can accurately respond to any voice command, and its interaction efficiency is further upgraded after connecting to industry large models such as DeepSeek.

The AI Air Manager 360° air conditioner not only focuses on cooling and heating, but also manages temperature, humidity, air cleanliness and oxygen content. High-precision sensors real-time perceive environmental changes, and AI automatically links negative ions, fresh air, modes, temperature and humidity to create a comfortable and pleasant environment. In addition, AI can learn users’ usage habits, intelligently optimize operation strategies on the premise of ensuring comfort, achieving a maximum energy-saving effect of 42%, which is in line with the global green consumption trend.

The full-space fresh-keeping refrigerator MRF-570W solves the problem of "partial fresh-keeping" of traditional refrigerators. Its AI fresh-keeping technology can intelligently adjust defrosting frequency according to ambient temperature, and the dual evaporator system realizes independent temperature control of refrigeration and freezing, eliminating odor and temperature fluctuation. The AI washing and drying set accurately identifies clothing weight and material by integrating clothing, operation and equipment data, intelligently generates washing parameters, and automatically judges the cleanliness of the drying channel during the drying process, balancing efficiency and shape protection.

Deepening the Win-Win Path of "Technology + Sports"

Behind these innovations is Changhong’s in-depth insight into user needs, as well as a typical practice of China’s intelligent manufacturing empowering technological innovation with Oriental wisdom to solve practical pain points in users’ lives. As the title sponsor of the FIS Ski Big Air World Cup and the official partner of the FIS Ski Jumping World Cup, Changhong has further strengthened its international brand recognition through the global development path of "technology + sports", which also helps Changhong become a reference model for Chinese brands to expand the global market.

It is worth noting that Changhong’s overseas competitiveness has formed a three-dimensional layout of "R&D + products + services + channels". It is reported that Changhong’s overseas business grew steadily in 2025: its TV products continued to innovate, with the industry’s first launch of Google TV 5.0 and the completion of 9 OS layouts, significantly improving product competitiveness; the refrigerator, washing machine and air conditioner industries were generally positive; at the same time, Changhong steadily promoted the construction of three major bases in Europe, Australia and Indonesia, firmly maintaining its basic market.

From the collective performance of Chinese brands at this year’s CES, China’s intelligent manufacturing is no longer a synonym for "cost performance", but takes technological innovation as the core and cultural characteristics as a bonus, occupying an increasingly important position in the global industrial chain.

As demonstrated by brands such as Changhong, when Oriental wisdom meets cutting-edge technology and local culture resonates with global demand, Chinese brands can not only gain a firm foothold on the international stage, but also become an important force driving the upgrading of the global technology industry.