Chinese New Year Goods Market Booms: Tradition Meets Innovation in Consumption Trend

After Laba Festival, the Chinese New Year goods market has entered a consumption peak, with a wide range of nut gift boxes, pastry gift boxes in supermarkets, popular "crying horse" zodiac pendants on online platforms, and red New Year clothes carefully prepared by elders for children. Data shows that red clothing, horse-themed ornaments, Fu character decorations and various gift boxes are highly favored by consumers, becoming popular choices for New Year goods consumption.

Currently, New Year goods consumption presents a distinct feature of "integration of tradition and innovation, and diversified expansion". On the one hand, "lucky New Year goods" carrying auspicious meanings remain popular. Red elements have fully penetrated into New Year goods consumption scenarios; among the most popular red-themed New Year goods, traditional decorative products such as window grilles, Fu characters, lanterns and Chinese knots sell well continuously, becoming the first choice for creating a festive atmosphere at home.

Meanwhile, the search volume of the keyword "Year of the Horse" has increased significantly month-on-month, with the search volume of zodiac wine, couplets, dolls, pillows and other products all rising by more than 80% month-on-month. Various products with Year of the Horse auspicious blessings are in great demand; supported by blessings such as "vigor and vitality", "blessings at once" and "take the lead", many Year of the Horse gift boxes are well-received by consumers.

On the other hand, the boundary of New Year goods is constantly expanding, and a number of "new New Year goods" with a combination of technology, fun and practicality are reshaping the holiday consumption landscape. Data shows that sales of categories such as "new home appliances" and "fashionable digital products" have grown impressively.

Among them, sales of electric moxibustion instruments and abdominal massagers have increased by more than 10 times month-on-month; sales of knee massagers, electronic mouth sprays and electric eyebrow trimmers have risen by more than 3 times month-on-month. Many consumers also choose to reward themselves with a trip; compared with the same period last year, the proportion of consumers who booked trips more than 7 days in advance for the Spring Festival has increased significantly.

In terms of destination choices, cities with unique cultural and leisure atmospheres such as Xiamen, Kunming and Fuzhou have become more popular, with a substantial increase in hotel bookings in these cities.

In the county and rural consumer market, "renewal-style New Year goods" led by smart home appliances have become a new consumption trend. Among them, sales of sweeping robots have surged by 121% month-on-month, embedded micro-steaming and baking machines by 114%, and smart home appliances such as KTV speakers, dishwashers and tea makers have all increased by more than 70%.

These practical and high-quality products are replacing traditional New Year goods, becoming a thoughtful choice for young people to improve their parents' quality of life, reflecting the upgrading direction of the new generation of "hometown New Year goods".

In addition, housekeeping services have also become a must-have item on many consumers' New Year goods lists. Orders for housekeeping services have increased by more than 3 times year-on-year; at the same time, laundry and car washing services have also ushered in a consumption peak, with order sales increasing by more than 10 times year-on-year.

This year's New Year goods consumption features both the warmth and liveliness of traditional festivals and a new expression of quality life. From the festive Year of the Horse decorations and auspicious festival gift boxes, to the popularity of new New Year goods such as smart home appliances, health massagers and housekeeping services, and the booming Spring Festival travel bookings, it reflects the transformation of public consumption from "pursuing liveliness" to "valuing quality, practicality and thoughtfulness".

In the county and rural markets, sweeping robots, smart kitchen appliances and other products have become popular New Year goods for young people to honor their elders when returning home, bringing the warmth of technology into the reunion moment. The picture of New Year goods with the integration of tradition and innovation and the common progress of urban and rural areas not only contains the unchanged reunion complex of the Chinese people, but also reflects the continuously upgrading better life in the fireworks of daily life.