2026 Spring Festival Culture and Tourism Consumption Month Concludes

As the Lantern Festival fell on March 3, the festive atmosphere gradually faded. On the same day, the 2026 National Spring Festival Culture and Tourism Consumption Month officially concluded with impressive data and a booming cultural and tourism market. Meanwhile, the Chunyun (Spring Festival travel rush) marked its 30th day, with a stable and orderly passenger flow.

During the Consumption Month, various regions organized approximately 35,000 cultural and tourism consumption activities and distributed a total of about 420 million yuan in consumption vouchers and subsidies. 

A variety of night-time activities, such as drone shows, immersive performances and cultural and creative markets, enriched the consumption experience and boosted the growth of night-time cultural and tourism consumption.

Statistics show that during the Spring Festival holiday, the passenger flow of national-level night-time cultural and tourism consumption clusters under monitoring reached 104 million person-times, an increase of 9.3905 million person-times compared with the 2025 Spring Festival holiday. 

The total offline cultural, tourism and related consumption volume reached about 144 billion yuan, a year-on-year increase of more than 10%.

In addition, by March 2, the total cross-regional passenger flow across the whole society had exceeded 7.3 billion person-times since the start of Chunyun. 

Among them, the national railway had cumulatively sent more than 400 million passengers during Chunyun. On March 3, the Lantern Festival, the national railway was expected to send 10.7 million passengers and planned to add 743 passenger trains.

After the Lantern Festival, a peak passenger flow of students and migrant workers is expected to form. Railway departments will increase transportation capacity by adding temporary trains and reconnection of EMU trains on popular routes and during peak periods. 

At the same time, a special service area for student and migrant workers has been set up on 12306 Railway Ticketing Website, accepting ticket booking applications 20 days in advance to facilitate their travel.