Embarking on a New Journey with Park Construction, Painting a New Chapter for Shuangliu with Flower Charm — Xinghai Flower Industry Park Opens to Boost the Integrated High-Quality Development of Agriculture, Commerce, Culture, Tourism and Sports

As spring arrives and diligence prevails, this year marks the first year of the "14th Five-Year Plan" and a crucial year for Shuangliu District, Chengdu, to deepen the construction of "Intelligent Aviation Port and Happy Park City", as well as to promote industrial transformation and upgrading for high-quality development. The first spring meeting of the Shuangliu District Party Committee issued a mobilization order to deepen the "Park Establishment and Full Operation" initiative and promote the high-quality development of industrial chains. Focusing on the integrated development direction of "culture and tourism + various industries", the district takes Xinghai Flower Industry Park as an important carrier to fully promote the in-depth integration of agriculture, commerce, culture, tourism and sports, activate new consumption drivers, gather new industrial momentum, and strive to achieve a leap in industrial development from "industrial chain aggregation" to "industrial cluster upgrading", injecting strong vitality into regional economic and social development.

In the warm spring with bright scenery and blooming flowers, Xinghai Flower Industry Park in Shuangliu, which has attracted much attention from all sectors of society, officially opened on March 3. Meanwhile, the 2nd Chengdu Garden Life Season also kicked off grandly here, launching a spring feast integrating flower viewing, cultural experience and consumption interaction. Covering an area of 3,318 mu, this "flower kingdom" integrating sightseeing, practical experience and consumption officially set sail. It is not only an important milestone for Shuangliu District to thoroughly implement the "Park Establishment and Full Operation" initiative and promote high-quality industrial development, but also a significant new landmark added to the flower industry in Southwest China, providing a new platform for the transformation and upgrading of the regional flower industry and the conversion of ecological value.

Co-hosted by the Culture, Radio, Television, Sports and Tourism Bureau of Shuangliu District, the Park City Greening Service Center of Shuangliu District, the Agriculture and Rural Bureau of Shuangliu District, the Commerce Bureau of Shuangliu District and the People's Government of Peng Town, Shuangliu District, the opening ceremony gathered representatives from industry associations, experts and scholars, enterprises, designer teams and a large number of flower enthusiasts, with a lively atmosphere. As a key project for rural revitalization and ecological industry integration built by Shuangliu District, the completion of Xinghai Flower Industry Park is not only the effective implementation of an industrial project, but also a vivid practice for Shuangliu District to thoroughly implement the rural revitalization strategy, actively promote the conversion of ecological value and help achieve common prosperity. It signifies that the flower industry, a "beautiful industry", is accelerating its transformation into a "happy industry" benefiting the masses, turning ecological beauty into development benefits and people's well-being.

Faced with the development challenges of the traditional flower and seedling industry, such as market fluctuations, single operation mode, low product added value and imperfect industrial chain, exploring ways to break through development bottlenecks and find transformation paths has become a key issue for promoting the high-quality development of the flower industry. In response to the national strategic deployment of promoting urban-rural integrated development, based on its regional ecological endowments and industrial foundation, the Shuangliu District Party Committee and Government have actively explored new paths and models for the coordinated development of ecological value conversion and rural revitalization. Xinghai Flower Industry Park, co-built by Konggang Greenway Company (a subsidiary of Konggang Xingcheng Group) and Heidi's Garden, a leading garden IP in the industry, is an innovative model in this exploration, demonstrating the strong joint force of government and enterprises to promote development together.

As the representative of the park's operator, the founder of Heidi's Garden stated that there is no comparable development model for Xinghai Flower Industry Park in the world, and only continuous exploration and innovation can lead to a unique development path. The decision to take root and develop in Shuangliu is precisely due to the firm determination of the Shuangliu District Party Committee and Government to promote industrial transformation and upgrading, as well as the region's sound business environment, improved supporting facilities and broad development space, which have enabled the blueprint of building a comprehensive flower industrial park to become a reality.

Relevant person in charge of Shuangliu District introduced that Xinghai Flower Industry Park adheres to the core concept of "the industrial park is a garden, and production is a landscape", and strives to build an immersive cultural and tourism destination that is "viewable (garden landscapes), learnable (planting technologies), playable (horticultural experiences) and purchasable (characteristic products)". The implementation of this concept is not only an important practice for Shuangliu District to promote the in-depth integration of agriculture, commerce, culture, tourism and sports, cultivate new consumption scenarios and enhance the aesthetic value of urban and rural areas, but also a strategic measure for the region to improve the "gold content" of development through the "green content" of industries, actively respond to the challenges of traditional industries and explore new paths for industrial transformation and upgrading, providing replicable and promotable experience for the development of regional ecological industries.

It is understood that Xinghai Flower Industry Park is strategically located in the Jinma River rural area of Shuangliu, adjacent to the main urban area of Chengdu and the core area of Dongsheng, Shuangliu. Its convenient transportation network has laid a solid foundation for the park to radiate the Chengdu-Chongqing Dual-City Economic Circle and attract tourists and enterprises from all over the world. Relying on this geographical advantage, the park can better integrate regional resources, realize industrial agglomeration and factor concentration, further expand the industrial radiation effect, and promote the in-depth integration of the flower industry with culture, tourism, agriculture, commerce and other industries, forming a sound pattern of linked development.

Meticulous cultivation leads to success, and full industrial chain layout ensures long-term development. The construction of Xinghai Flower Industry Park has always adhered to the whole industrial chain thinking, focused on the high-quality development of the flower industry, made careful planning and precise efforts, and strived to build a unique "flower kingdom". As a leading enterprise in the industry with a strong brand IP and high-quality content creation capabilities, Heidi's Garden has rooted in Shuangliu for many years. From 2014 to 2024, its sales performance has achieved a compound annual growth rate of more than 60%, accumulating rich market experience and industry resources. In the construction of Xinghai Flower Industry Park, it has transformed this in-depth understanding and accurate grasp of the market into the construction of scenes focusing on consumers' in-depth experiences, making the park not only a carrier for flower production and sales, but also an important platform for conveying aesthetic life concepts and enriching the spiritual and cultural life of the masses.

It is reported that Xinghai Flower Industry Park covers a total planned area of 3,318 mu, focusing on building three core areas and constructing a complete flower industrial chain from "field to fingertips" to realize the full industrial chain development and total value improvement. Among them, the core area of Xinghai Flower Market is positioned as a garden-style consumption complex, integrating flower retail, cultural and creative experiences, characteristic accommodation and catering, leisure and entertainment and other diversified formats, and carefully creating immersive consumption scenarios. It is expected to attract about 300 flower and related enterprises to settle in, forming a strong industrial agglomeration effect and promoting the large-scale and intensive development of the flower industry; the core area of Heidi's Garden focuses on the upper reaches of the industrial chain, focusing on building a complete industrial chain integrating seed research and development, intelligent production, exhibition and sales, and striving to become a source of rare flower seedlings and a base for the dissemination of flower cultivation technologies, helping to enhance the core competitiveness of the regional flower industry; the core area of agricultural planting adopts an efficient mechanized planting mode, cleverly combining the landscape design of flowers on field ridges. While ensuring high grain and oil yields and stabilizing agricultural production, it creates a unique "land art" landscape, achieving a win-win situation of economic benefits and ecological landscapes, and making agricultural production and ecological beauty complement each other.

"This place is not only for viewing flowers, but also a venue for new product launches, garden concerts, lawn weddings, nature education and forest healing," the operator representative said. "The garden is both the prospect of the park and the background of the masses' happy life, and we will strive to build the park into a desired lifestyle experience venue in the future." It is reported that the park plans to introduce 8,000 to 10,000 kinds of plants in the future, fully demonstrating biodiversity and ecological beauty, allowing everyone entering the park to feel the charm of nature and flowers, further enriching the spiritual and cultural life of the masses and enhancing their sense of happiness and gain.

Prosperous industries drive urban development, and win-win cooperation leads to a better future. At the opening ceremony, a series of cooperation signing ceremonies were successfully held, providing important support for the future development of the park. The Culture, Radio, Television, Sports and Tourism Bureau of Shuangliu District signed cooperation agreements with relevant units; the People's Government of Peng Town signed with Chengdu Yongdi Commercial Management Co., Ltd.; Chengdu Xinghui Urban-Rural Integration Agriculture Development Co., Ltd. signed with Konggang Xingzhu Hotel Management Co., Ltd. and Chengdu Yimei Horticulture Technology Development Co., Ltd. In the future, they will deepen cooperation around key directions such as "culture and tourism + digital industry, music and art, cultural heritage activation and brand quality improvement", integrate resources, complement advantages, help improve the quality and efficiency of Shuangliu's cultural and tourism industry, and promote the higher-quality development of Xinghai Flower Industry Park.

As a key part of the opening ceremony, the 2026 Chengdu Garden Life Season kicked off simultaneously, bringing a wonderful "garden feast" to the general public and tourists. The event site carefully set up a food and cultural and creative market, an agricultural product exhibition and sales market, and a variety of NPC experience and interaction links. With fragrant food, a gathering of cultural and creative products and enthusiastic interactions, it attracted many citizens and tourists to stop, participate and take photos. The most anticipated part is the 20 distinctive theme gardens created by 20 top designer teams from all over the country — from classical courtyards containing Oriental philosophical charm, to warm pet-friendly herb gardens, and to forest healing spaces tailored for urbanites. Each theme garden is unique and distinctive, fully demonstrating the diverse charm of garden life and showing Chengdu's unique "garden life" aesthetics to the world.

During the event, an award ceremony for the 2026 Chengdu Garden Life Season design works was also held to commend the exquisite works of many outstanding designers, further stimulating the innovative vitality of the industry and promoting the continuous improvement of garden design standards. At the same time, the Culture, Radio, Television, Sports and Tourism Bureau of Shuangliu District fully integrated the district's flower resources and cultural and tourism endowments, and released the carefully created "Shuangliu District Spring Flower Viewing Premium Tourism Route", connecting high-quality flower landscapes and cultural and tourism attractions in the district, allowing citizens and tourists to enjoy the beautiful flowers and experience the charm of Shuangliu in one stop, further activating the vitality of regional cultural and tourism consumption and promoting the high-quality development of the cultural and tourism industry.

The official opening of Xinghai Flower Industry Park is a vivid practice for Shuangliu District to focus on the economy, industries, parks and industrial chain strengthening, supplementing and extending. It is also an important measure for the region to promote the conversion of ecological value and realize rural revitalization. Looking forward to the future, Xinghai Flower Industry Park will take the dual-drive goals of building a national modern agricultural industrial park and a national 4A-level tourist attraction, focus on front-end R&D and production, mid-end processing and logistics, and back-end scene consumption, and strive to build a closed-loop development model of the whole industrial chain, continuously improving industrial competitiveness and influence. The park will highlight the dual-drive of characteristic industries of flowers and grain and oil, link the Konggang Creative Urban Modern Agricultural Park and Peng Town Time Field Modern Grain and Oil Park, and strive to build a leading, full-industrial-chain and nationally influential modern agricultural industrial park through resource integration, technological demonstration and the integration of the primary, secondary and tertiary industries.

Today, this unique "flower kingdom" has officially set sail. In the future, it will not only be a unique garden-style shopping mall, but also a new business card for Chengdu to present poetic residence and a better life to the world. It will continue to pour romance and vitality into this land, add color to the happy life of the masses, inject lasting motivation into the high-quality development of Shuangliu District, help the region move forward steadily on the road of building "Intelligent Aviation Port and Happy Park City", and write a new chapter in the integrated development of agriculture, commerce, culture, tourism and sports.