Guyuan Holds Agri-Culture-Tourism Promotion Conference in Shenzhen to Boost Cooperation

On April 27, the "Enter Cool Liupan · Taste Guyuan Cuisine" Ningxia Guyuan Agri-Culture-Tourism Promotion Conference kicked off at Shenzhen Convention and Exhibition Center. Taking advantage of the platform of the World Food (Shenzhen) Expo, Guyuan City traveled thousands of miles with the cool invitation of its 18℃ summer and full enthusiasm for the development of characteristic industries, organizing 44 agri-culture-tourism enterprises to present its ecological agricultural and sideline products to the Guangdong-Hong Kong-Macao Greater Bay Area and invite guests to discuss cooperation and the future.

People’s Daily Online reports that Hua Zhimin, Secretary of the CPC Guyuan Municipal Committee, said in his speech that although Shenzhen and Guyuan are thousands of miles apart and separated by mountains and seas, they are highly compatible due to the cooperative bond of complementary supply and demand, the cultural bond of mutual connection, and the spiritual bond of hard work and dedication.

As a benchmark city for China’s reform and opening up and the core engine of the Guangdong-Hong Kong-Macao Greater Bay Area, Shenzhen can export cutting-edge technologies, smooth market channels and empower regional development. Guyuan, with superior ecology, abundant products and complete factors, can not only supply high-quality agricultural and sideline products and climate health spaces, but also efficiently undertake industrial gradient transfer. In recent years, high-quality agricultural and sideline products from Guyuan have continuously entered the Shenzhen market and steadily appeared on the dining tables of the Greater Bay Area, becoming an important link connecting the friendship between the two places.

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Hua Zhimin extended a sincere invitation to guests from all walks of life with four sentences: pursue the footprints of great men and feel the beauty of red culture by taking a "walking ideological and political course"; travel through Liupan Mountain and River to appreciate the beauty of green and go to an "18℃ cool date"; explore the thousand-year-old cultural context and enjoy the beauty of ancient charm by listening to "the camel bell rhyme on the ancient Silk Road"; taste the delicacies of the frontier and enjoy the beauty of characteristics to find a "touch of fireworks on the tip of the tongue".

The promotion conference was warm and popular with a strong atmosphere of fireworks. Characteristic agricultural and sideline products such as cool vegetables, Liupan Mountain beef, Pengyang chili and red plum apricot preserves were neatly displayed, attracting a large number of local people to stop and taste, consult and purchase. Intangible cultural heritage products unique to Guyuan, such as embroidery and wheat straw paintings, were also popular among merchants. Natasha Nikolic, a German merchant, commented, "The beef from Liupan Mountain has beautiful texture and tender meat, which will surely be popular in Germany. Germany has a large demand for beef, and we look forward to further cooperation."

China Food and Native Produce Import and Export Chamber of Commerce Vice President Yu Lu fully affirmed the quality advantages and market potential of Guyuan’s agricultural and sideline products in her speech, stating that she will continue to support Guyuan’s high-quality ingredients to expand domestic and foreign markets. Ye Shuqiang, Executive President of Guangdong Cattle Industry Development Promotion Association, shared a case themed on the "Yue Mu You Pin digital industrial chain from pasture to table", saying that he will further promote in-depth docking of industrial and supply chains between the two places.

During the conference, characteristic cultural programs of Guyuan such as "Liupan Mountain and River Map", "Call Pengyang" and "Red Plum Apricot" were staged in turn. Ten representative enterprises of Guyuan’s characteristic agricultural products export window were awarded plaques, and two rounds of on-site lucky draws were held to send Liupan Mountain beef gift boxes. Relevant person in charge of Guyuan City said the conference comprehensively displayed Guyuan’s profound cultural heritage, high-quality agricultural products and rich tourism resources, which will further expand the export channels of Guyuan’s high-quality agricultural products and promote the in-depth integration of agri-culture-tourism industries.