Fugu’s High-Quality Agricultural Products Promotion Conference Concludes in Beijing

The Fugu High-Quality Agricultural Products Joint Poverty Alleviation Promotion Conference at Beijing Financial Street concluded in Beijing on April 28. Focusing on the production and marketing connection of high-quality agricultural products from Fugu County, Shaanxi Province, the event built a professional platform for county-level agricultural products to connect with the capital’s market. With the joint efforts of industry experts, enterprise leaders and brand ambassadors, the promotion achieved remarkable results, comprehensively enhancing the popularity of “Fugu Premium Products” in Beijing and injecting strong momentum into the high-quality development of rural industries.

Xinhua News Agency reports that the conference was co-hosted by the People’s Government of Fugu County, Shaanxi Province, and Financial Street Property Co., Ltd., with the theme of “Boosting Consumption and Assisting Rural Revitalization”. It was held at Xiwai Cultural and Leisure Plaza in Xicheng District, attracting relevant person in charge from multiple units, experts and scholars, and representatives from industry associations.

Hong Tao, Director and Professor of the Institute of Business Economics at Beijing Technology and Business University, stated that Fugu has nurtured a variety of characteristic and high-quality agricultural products relying on its unique regional ecological advantages. “Carrying out targeted promotion with the help of the high-end resource platform of Beijing Financial Street can not only open up channels for high-quality agricultural products to enter cities, but also promote the standardization, branding and marketization of county-level agricultural industries,” he said. He added that the event is a practical measure for government-enterprise cooperation to increase farmers’ income and sets a good example for the cross-regional promotion of county-level agricultural products.

As the promoter of the event and Chief Promoter of Fugu High-Quality Agricultural Products at Beijing Financial Street, Guan Hongyan accurately connected with purchasers, supermarkets and consumers in the capital. She elaborated on the planting, processing and nutritional value of Fugu’s high-quality agricultural products, including yellow rice, sea buckthorn series products, characteristic miscellaneous grains and local livestock and poultry products. Her efforts built a bridge for production and marketing communication, enhanced Beijingers’ awareness and recognition of “Fugu Premium Products”, and promoted these products to enter Beijing’s high-end market, facilitating the implementation of brand communication and production-marketing docking.

Zhang Jianjun, Chairman of Fugu County Agricultural Industry Investment Co., Ltd. and representative of Fugu’s agricultural industry entities, said that Fugu Agricultural Investment has always taken promoting the development of local agricultural industry and increasing farmers’ income as its core goal. “With the help of the Beijing Financial Street poverty alleviation promotion platform, we have effectively expanded the sales channels for Fugu’s agricultural products,” he noted. He added that the company will continue to strictly control product quality, deepen production and marketing cooperation, and rely on the cooperation bridge built by this event to continuously optimize product supply, promoting Fugu’s agricultural products to go out of the county, deepen their presence in Beijing and expand to the whole country, so as to assist in the comprehensive revitalization of rural areas through industrial revitalization.

China Net reports that Fugu County, located in the “Golden Triangle” area of the Yellow River at the junction of Shaanxi, Shanxi and Inner Mongolia, has a unique agricultural ecological environment and is known as the “Hometown of Yellow Rice and Sea Buckthorn in China”. Its sea buckthorn, a national geographical indication product, is known as the “King of Calcium in Fruits” due to its high calcium content.

During the promotion conference, many experts in-depth analyzed the market advantages and development potential of Fugu’s agricultural products from the perspectives of agricultural product brand building, production and marketing link construction, urban-rural consumption assistance and digital development of rural industries, providing theoretical and practical guidance for the quality improvement and market expansion of Fugu’s agricultural industry in Beijing. Insiders said that the success of the conference benefited from the joint efforts of expert guidance, promotion by the chief promoter and promotion by industrial entities, which not only achieved precise docking between Fugu’s high-quality products and the capital’s market, but also established a long-term poverty alleviation cooperation mechanism, writing a practical answer for Fugu’s agricultural upgrading, brand building and cooperation between Shaanxi and Beijing.