Zhejiang Unveils Trademark Brand and Full-chain Roadmap for High-value Local Agricultural Industry Growth
According to domestic agricultural industry media reports, Zhejiang Province is advancing a trillion-yuan modern agricultural industrial cluster drive through full-chain upgrading of local specialty agricultural products. A provincial-level on-site conference focused on modern agricultural cluster development and high-value local specialty industrial growth has been held in Shengzhou, laying out clear targets for scaled, branded and digital agricultural expansion across the region.
Zhejiang has established a systematic development framework centred on ten leading agricultural industrial clusters, hundreds of refined industrial chains and trillion-scale output capacity to support rural common prosperity. The province will build ten 10-billion-yuan agricultural industrial clusters, 20 provincial-level billion-yuan full industrial chains and 160 ten-million-yuan specialty industrial chains during the 15th Five-Year Plan period. Coordinated institutional mechanisms have been set up to drive implementation, with horizontal cross-department collaboration and vertical city-county regular scheduling and evaluation systems ensuring steady project progress.
The provincial agricultural industrial layout covers staple grain, vegetables, fruits, tea and Chinese medicinal materials, forming a clear spatial distribution of industrial belts and key production counties. Under the provincial “Ten Clusters and Hundred Chains” development framework, tailored industrial solutions are rolled out for each agricultural sector, paired with continuous cultivation of new consumer-oriented agricultural products. Up to now, Zhejiang has nurtured 1,040 local specialty agricultural items with annual output value exceeding 30 million yuan, 400 high-quality provincial-level specialty products and 20 newly developed upgraded agricultural varieties including matcha.
Shengzhou’s local snack industry serves as a typical benchmark for full-chain specialty upgrading. Leveraging provincial pilot policies for rural common prosperity development, Shengzhou has implemented a dual 10-billion-yuan industrial expansion plan to standardise, brand, industrialise and digitise its snack sector. The local snack network has expanded to more than 30,000 stores nationwide, generating an industrial scale exceeding 20 billion yuan. The industry employs over 100,000 workers, with average individual annual income surpassing 120,000 yuan, delivering stable income growth for local rural residents.
Zhejiang has built a traceable digital marketing system to underpin premium product pricing and market credibility. The province’s “Zhejiang Agriculture Code” has achieved full coverage on local specialty commodities, accumulating 890 million code scanning and verification records. The integrated digital system combines unified digital identification and qualified certification standards, enhancing consumer transparency and market recognition for regional agricultural goods. Meanwhile, the province has expanded mainstream e-commerce platform access, aggregating 52,000 agricultural products and 11,700 registered merchants to streamline nationwide supply and sales docking.
Robust multi-level funding and policy support underpins the province’s agricultural industrial upgrading. Provincial fiscal subsidies have reached 715 million yuan over the past three years. Zhejiang has also secured 3.53 billion yuan in central government funding for 7 national-level superior industrial clusters, 14 modern agricultural industrial parks and 53 high-standard agricultural towns, catalysing total social investment of 18 billion yuan. A total of 640 key agricultural projects are in progress across the province, with combined investment hitting 243.88 billion yuan.
The provincial conference officially launched the “Zhejiang Local Specialty Ten Clusters and Hundred Chains” cultivation list and the new provincial regional agricultural public brand “Zheli Fengwu”. The brand adopts exclusive local regional symbols and integrates diverse agricultural categories including grain, fruits and vegetables, livestock, aquatic products, tea and forest specialties. It carries distinctive regional cultural connotations while highlighting the abundance and high quality of Zhejiang’s agricultural resources.
Zhejiang will launch new batches of rural revitalisation and industrial integration projects together with incentive programmes for full-chain specialty industrial development. Practical models for increasing farmers’ income and activating idle rural residential buildings will be widely promoted. The province plans to revitalise 20,000 idle rural houses within the year, continuously unlocking new growth potential for rural industrial upgrading and integrated urban-rural development.
